Pull factors are reasons that attract people to a new place. They are often linked to opportunities or better living conditions. These factors help explain where people choose to move.

Jobs, safety, education, and access to services can draw people to cities or new countries. Some regions offer higher wages, schools, or stable environments. These factors can be economic, social, or environmental.

Pull factors are studied in geography using migration data and population trends. They show patterns of movement toward certain places.